I divided in 3 markets – Luxury fashion, High fashion and street fashion by base on price, customer target or customer behavior just focus in Bangkok.
Place : The Emporium, Gaysorn, Erawan, Siam paragon
Target : Luxury customer
Customer behavior : Most of customer if they want to shopping luxury brand they prefer to going to The Emporium , Gaysorn , Erawan more than Siam paragon.
The Emporium , Gaysorn , Siam paragon they having almost the same luxury brand such as LV , Hermes , Celine something like that in the mean time, Erawan having in different luxury fashion style such as Lanvin , club 21 but in Siam paragon they having club 21 also but i think customer prefer Erawan more than Siam paragon.
information base on Thai designer as 4×4 man, Sretsis , Seneda , Millin and etc.
Place : CTW , The Emporium , Gaysorn , Central Chidlom
Target : Teenage above
Price : around 5,000 – 20,000 bath.
Customer behavior : CTW is popular place for customer who want to shopping thai’s brand as Kloset , 4×4 man , Senada , Disaya, etc. in the same time, The Emporium is popular for customer also for shopping Millin , Sretsis , Victeerut , etc. However, i think Gaysorn and Central Chidlom are not quite approval for high fashion customer.
Style of these groups are depends on trend at that moment and depends on brand concept style.
Place : JJ market , Platinum
Target : Cheap price shopping
Price : 100 – 2,000 bath it more cheaper if buy in wholesale
JJ market is more style than Platinum. They customer behavior and style are unique the customer are clearly in their own style.
Platinum is more cheaper than JJ market. Customer prefer to shopping in their own group but Platinum fashion just follow fashion trend without style.