Designer talk, 4×4 man

I’ve been to 4×4 man headquarter for interview with Mr.Patsrun Sriluansoi, 4×4 man head designer. 4×4 man is new brand for men’s clothes, shoes or bags i quite interesting in their design just in my opinion it’s simple, unique, classic and never bored. With the classic look but men can wear it in modern time. “4×4 man is timeless fashion.”

Interview with Designer.

Where is the name “4×4 man” come from.

Popular question…We searching for the right name for a while and we need the remarkable name than the question was pop, How to make it unique and remarkable ? and 4×4 man is our answer. 4×4 is relate to the architecture in Japan, the think process are 4×4 is a cube it similar with puzzle we can make it bigger more bigger or to make it small.

When did 4×4 man begin and how.

4×4 man is just start around 2 or 3 years. CMG group ( Central ) they need a new collection for men swear they asked me to design this collection, actually it just one collection but instantly, we can stop so later it become a new brand. In the other way I don’t know this gonna famous before.

Tired sometime ?

Yes, of course if you word hard and feeling tired its mean it is important to you.

Why you chose to be a fashion designer.

I always get in touch with my cousin who made clothes when i was young i want to made clothes and i loves to made clothes since i was a kid. Basic is ” it is art ” , In high school I always went to Jatujak market ( JJ market ) to read a book such as Vogue cause at that time we don’t have internet and i brought lots of old collection of Vogue it too expensive for a new collection.

Who is your Idol or Inspiration for your work.

I notice people on the street, The different between fashion runway and fashion street are Fashion runway it been set before the show but the interesting of Fashion street is it about mix and match, used somethings we have in our closet and new things sometime it contrast but suitable this is the case study especially men swear the color, silhouette, old-new combine together.


What is the concept of 4×4 man.

Men working clothes but we are not confine on working clothes only, its including suite 4×4’s suite are quite multi purpose they can wear in day-night time or image for artist, architect and etc. The point is we trying to made suite not formal that much. We want suite can wear in every opportunity such as shirt, jean and jacket suite.




Fresh graduated, 4×4 price is not too high and they can afford it but we have 1 another item it’s expensive target for art circle people such as designer or architecture.

What is an attractive of men’s cloth.

Cutting, silhouette, color. For men swear it has less artifice we can’t add too much detail so we think about what do we have and make the effect on our customer, How to make those cutting, silhouette, size, detail are more interest. Meanwhile, Thailand is tropical country we didn’t wear suite in normally day like Italy. They changing their suite in every season in the meantime Thai people are think over when they going to buy a suite for that reason 4×4 man didn’t make our fashion in extremely fashion we’re focus on simple and easy to mix and match.



Concept of the color.

Is not quite a concept but we see on window display is relate with me. Normally i like earth tone and basic color like grey, brown, navy, black and white because i think those are suitable for asian people.

What is the inspiration for driving your work for next collection.

Depends on the situation what i attention at those time for example i watched movies King speech and W.E. those men swear at these period were attended me so i refresh it and  make it in 4×4 man style.

Design’s Identity of 4×4 man.

Every meeting with co-worker for next collection i always repeat them that 4×4 is not a extreme fashion our clothes are set in classic style cause classic is timeless and easy to wear.

What is the important thing for you to working.

Be on time.

Have any problem with your team.

No, we don’t have it but about the ideas i open my mind for a new thing i accept the new experiment.

Your experience in fashion circle what story or collection was impressive you the most. 

Every collection were impressed me.

What do you wanna see on Thai fashion in the future.

I wanna see fresh generation are ready to work in fashion business. In the mean time fashion market in Thailand is going on the same direction just like paper dolls it no something new everything are limit by market. I want to see new generation make something unique i understand about the business we have to survive but if we look back fashion doesn’t give you anything similar with fast food it doesn’t give a useful to you.

With this situation have any effect to the brand.

No, every brand has regular customer.

What is fashion on your side.

Fashion come along with lifestyle they can’t separate. Fashion  is human lifestyle such as work, hangout, daily life everything are relate so clothe is involve  in everything.

 What do you want to tell the idea for new generation.

I can see evolution in these people growing up very slow because it might from lots of comfortable tools such as internet, everything is more easier but it more think less, The think process are disappear no more ” Research ” just see on internet and used it because it easier.

A video from youtube… to make more clearly about 4×4 man style.


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